Franchising

Fabio Guglielmi
Professionecasa S.p.A. Chairman
Professionecasa Franchising

Reasons for joining us

Professionecasa is a modern, dynamic company which is attracting an ever-growing number of estate agents thanks to its appeal, communications and an image honed through media campaigns of gradually increasing size. Tangible proof is provided by our last two television advertisements, produced to mark Professionecasa’s twentieth birthday, which perfectly reflect the group’s business philosophy.
The system of internal growth by parthenogenesis provides the company not just with numbers but also with a group spirit, the strength that comes from unity and an identity which enables it to stand out from the other market players
However, Professionecasa’s true strong point lies in its culture of service, achieved through its affiliates, their dedication to their customers, and their commitment. It is the spirit of the Professionecasa property consultant that makes the difference, because he views his work as part of himself, not so much a job as a lifestyle. With his clients, he is always bright, friendly and helpful, not only assisting them through to the exchange of contracts but also establishing a lasting relationship of loyalty with them.
The continuous training, consulting and other important services provided by the Parent Company meet each individual franchiser’s needs for continuous, gradual improvement.

There is no doubt that our group’s position amongst the market leaders is due to the exponential growth in the number of estate agents joining the Professionecasa franchise. This growth is due to the coming to professional maturity of people who increasingly see us as an impressive business opportunity. Similarly, the continuous rise in affiliation applications has worked in the group’s favour, enabling us to make an increasingly dynamic assessment of the many applications we receive every day from those choosing to combine their professional backgrounds with the Professionecasa know-how.

Joining us therefore means sharing the results illustrated by the graph:

The secrets of this success lie in a working culture that comes naturally to us, as well as the continuous reinvestment of profits to achieve a ceaseless improvement in quality of service, and grow the recognition of the Professionecasa brand.
The growth’s constant expansion is due mainly to the internal growth of affiliates, who are choosing to expand their businesses by opening additional branches. Professionecasa uses a clearly defined strategy and working method to assure each affiliate the opportunity for guaranteed successful growth within the group, as the graph below illustrates.

Joining our group means benefiting from the institutional advertising on television and in the national press, and enjoying the visibility provided by this portal which, like the Professionecasa Immomagazine, is an effective tool for achieving property sales. Nowadays, the client is looking for concrete services and is not satisfied with just words.
Joining us means taking part in training courses that include topics such as human and financial resources and general management, specific seminars, and motivating outdoor training activities inspired by American methods. With Professionecasa, you can also apply for institutional posts within the group. The group’s affiliates are of a wide variety of types: some have expanded to multi-branch dimensions while others simply achieve excellent figures through a single agency, some are first-generation affiliates while others have joined us more recently.

Consulting is one of the fundamental services we offer to the group’s agencies. It enables the maintenance of close relationships between franchisor and franchisee, above all through the assistance which the Parent Company receives from the professionals who have made their careers within the group: Regional Managers and Area Consultants who have won the respect of both franchisor and franchisee for their professional skills and orientation to customer service. The Regional Managers and Area Consultants act to solve any problem the affiliate may encounter, analysing the procedures, methods and approaches adopted and the results achieved, with the aim of suggesting the necessary changes. These professionals discuss strategies and working performances with the affiliate, and also gather useful data for the production of statistics. Examining the data acquired enables us to offer the affiliate an impressive tool for verifying the efficiency of financial and advertising strategies and comparing its performance with that of the group as a whole, putting it in a position to improve its results.
The fact that we have regional offices in Milan, Rome, Salerno, Turin, Florence and Bari clearly denotes our commitment to bringing the Parent Company and all its services close to all affiliates.

If you decide to line up with us, you will share our identity, tailored to give us a high level of recognition through exceptional brand characterisation, guaranteed visibility on the Internet through the presence of our site on a public utility portal of national importance, and our decision to become the first group in our sector to take on a major charitable commitment, by working with Ecpat, for remote sponsorship of Cambodian children

Joining our group means sharing a strong, natural spirit of belonging, immediately noticeable in all our affiliated agencies.
We suggest you check it out for yourself.

How to contact us

Contact us by e-mail

at professionecasa@professionecasa.com

phone us on +39 02 38 03 381
Fax us at +39 02 33 400 004

Do you want to open a professionecasa agency?

The professionecasa management